From a young age, children develop a love for all things sweet. Whether it’s nutritional rich fruits such as apples and bananas, or chemically created sweets such as lollipops and wine gums, it’s all delicious to them...
One of the number one causes of hospital admissions amongst children in our country is tooth decay.
This has put large amounts of unnecessary strain on both the NHS as well as other care facilities.
This is because children aren’t aware of tasty healthier alternatives.
Part of the reason for this is because of the typically mundane packaging and branding, associated with healthy and organic food
Introducing a new currency which can only be spent on nutritious goodness. The TidBit.
The currency will be in a form of a debit card which parents can upload...
To be accommodating for all children, especially those in poverty who suffer from this issue the most. We will partner up with the free school meals scheme currently in operation in the UK.
We will use Cornelius, a cartoon anti-hero who will be the face of our campaign. He is outrageous and has a personal mission to deface all Sugar icons and expose the sugar industry (Tony the Tiger, Haribo kid). This will be done in a comic book style to entice Teens/kids to want to join Tidbits.
Our logo will be used in stores as a guide to what you can spend your TidBits on.
Points can be stored up and spent on a well-earned treat on Fun Fridays, which is more than deserved if in moderation.
Marcus Rashford and Jamie Oliver challenged our children's diets in school. We are challenging it after school.
Time for change, time for the TidBit